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July 3, 2019
Next generation toothbrush combines Kyocera’s piezoelectric audio technology and Lion’s oral care expertise
(This product is only available to the Japanese market.)
Kyocera Corporation (President: Hideo Tanimoto, herein "Kyocera") and Lion Corporation (President: Masazumi Kikukawa, herein "Lion") announced today the joint development of "Possi," a next-generation musical toothbrush designed to help parents by making children's final tooth brushing more fun and enjoyable. This new toothbrush concept was developed as part of Sony Corporation's (President & CEO: Kenichiro Yoshida, herein "Sony") "Sony Startup Acceleration Program (SSAP)" and the companies will begin raising funds towards commercialization in Japan on July 3, 2019 through "First Flight," Sony's crowdfunding and e-commerce website (Japanese).
Possi was developed based on the concept of "making tooth brushing enjoyable for children," in order to assist those parents experiencing resistance from their children while brushing their teeth. By utilizing Kyocera's proprietary ceramic piezoelectric element inside the head of the toothbrush, it turns electric signals into vibrations to transmit music directly to the user without the use of external speakers, so only the child can hear the music*.
Kyocera joined the SSAP in 2018 to focus on creating new businesses and innovative products and this marks the first inter-company project with a private office for external business set up inside Sony's HQ building. Through the SSAP, Sony provides systematic know-how and expertise necessary for accelerating the path to market for new products.
As part of this new product collaboration to develop the Possi musical toothbrush, Kyocera has brought its advanced ceramic technology while Lion offers its know-how in oral care product development cultivated over 120 years of operations in Japan and other Asian countries and regions. In addition to its functionality, Possi has a playful design thanks to support from the Creative Center at Sony and a custom musical theme.
Through this collaboration, both companies aim to make children enjoy brushing time with their parents by using the Possi musical toothbrush, and to propose a new lifestyle solution through the practical application of each company's respective area of technological expertise.
Possi is a toothbrush for parent's final brushing after a child brushes on their own. The round shape and candy-colored design appeal to children.
Kyocera's small ceramic piezoelectric element and digital-driven amplifier mounted on the body cause the toothbrush head to vibrate, allowing the child to hear and enjoy music only when brush head is in contact with the child's teeth or the inside of the mouth.
Users can play their own music by connecting a smartphone or other device using the audio cable.
By combining Kyocera's and Lion's unique technologies, Possi effectively removes plaque in addition to offering music functionality. It also features a playful design thanks to support from the Creative Center at Sony and a custom musical theme by Japanese musician DJ Misoshiru & MC Gohan.