Sony’s management approach is "getting closer to people," and its purpose is to “fill the world with emotion, through the power of creativity and technology.” Sony recognizes its place in society and on Earth. The Sony Group Code of Conduct states, “It is the core corporate responsibility of Sony to society to pursue its corporate value enhancement through innovation and sound business practices and contribute to developing a sustainable society.”
Sony also gives due consideration to the impacts of its business activities on the interests of its stakeholders—shareholders, customers, employees, suppliers, business partners, local communities, other organizations—and the global environment. Sony also engages in dialogue with stakeholders to build trust and get input.
Based on these principles, Sony will keep striving to increase corporate value by engaging in business activities that generate both economic and social value to contribute to developing a sustainable society.