Updated on August 29, 2019

Stakeholder Engagement

"We will all give due consideration to the impact of our business activities on the interests of our stakeholders including shareholders, customers, employees, suppliers, business partners, local communities and other organizations."
(Sony Group Code of Conduct)

Communication with Stakeholders

Sony understands that addressing issues of interest to its many stakeholders is intrinsically linked to its ability to ensure a strong operating foundation, which is in turn vital to ensuring the well-being and sustainability of its business activities and to achieving sustainable growth. Sony's CSR initiatives reflect this understanding. Sony works to earn the trust of its stakeholders through its business activities, as well as through a range of CSR initiatives.

Stakeholders Principal Goals Main Communication Methods
  • Provide products that deliver satisfaction, safety and peace of mind from the customer's perspective
  • Provide customer service that further enhances customer satisfaction
  • Enhance usability and accessibility
  • Customer Center (handles enquiries from customers)
  • Important notices regarding products and services
  • Purchaser's questionnaire
  • Participation in trade shows and exhibitions
  • Seminars
  • Sony & Accessibility website
  • First Flight website
  • Various social media sites
  • Ensure swift and appropriate disclosure
  • Achieve continued growth in corporate value
  • General meetings of shareholders and presentations on financial results
  • IR Day and meetings for individual investors
  • ESG briefings
  • Websites disclosing information for investors
Business partners
  • Ensure appropriate, transparent and fair procurement practices, in line with the Sony Group Code of Conduct and Sony Supply Chain Code of Conduct
  • Ensure that procurement practices are in harmony with the environment and society (including labor issues, human rights and conflict minerals)
  • Explanatory meetings concerning the supply chain
  • Audits and surveys related to CSR procurement
  • Dedicated website for business partners and a department established for handling their enquiries
  • Periodically held conferences for business partners
  • Sony Group Policy for Responsible Supply Chain of Minerals Hotline
  • Support employees with diverse backgrounds
  • Promote diversity in hiring
  • Foster global business leaders and engineers who will drive growth in the future
  • Support individual career-building efforts
  • Promote dialogue through employee surveys and town hall meetings
  • Town hall meetings
  • Career counseling
  • Sony Ethics & Compliance Hotline
  • Labor-management negotiations
  • Occupational Health & Safety Committee
  • In-house newsletters and intranet
Local communities
  • Promote initiatives that contribute to communities in fields where Sony is best able to do so
  • Provide emergency relief
  • Work with NGOs and NPOs to help resolve issues facing society
  • Local volunteer activities
  • Participation in events held by local organizations and governments
  • Social contribution activities
Global environment
  • Reduce the environmental footprint of Sony's business activities and products throughout their life cycle to zero
  • - Reduce greenhouse gas emissions of Sony's business activities and products throughout their life cycle to zero
  • - Reduce the volume of virgin resources used and maximize the use of recycled resources; conserve water resources; and promote the collection and recycling of end-of-life products
  • - Prevent pollution by reducing the volume of chemical substances used
  • - Promote the conservation and restoration of biodiversity and the sustained use of ecosystem services
  • Activities for contributing to the community and reducing the environmental burden at each worksite
  • Measures for considering the environment over the lifecycle of products and services
  • Environmental information provided through communication with various stakeholders
  • Information provided on the Sony Eco website
NGOs, NPOs and other organizations
  • Collaborate with NGOs and NPOs to help address social challenges
  • Participate in global frameworks
  • Participate in CSR-related organizations and projects
  • Activities held in collaboration with NGOs and NPOs

Partnership and Participation in Multi-stakeholder Frameworks

For Sony, engaging and working together with various stakeholders is vital for pursuing CSR activities. Sony not only promotes engagement with stakeholders in implementing its CSR activities but also participates in multi-stakeholder efforts to forge a global framework for social responsibility.

Partnering with an Environmental NGO

In July 2006, Sony joined the Climate Savers Programme, which is a partnership between the World Wide Fund for Nature (WWF), a leading environmental protection NGO, and various companies in the drive to reduce greenhouse gas emissions. Through the Climate Savers Programme, leading corporations partner with the WWF to establish targets for reducing absolute emissions of CO2 and other greenhouse gases. Progress toward these targets is monitored by an independent body. As of April 2019, 17 corporations worldwide had signed on as Climate Savers Programme partners.

As a member of the programme, Sony is expanding the scope of substances subject to greenhouse gas emission reduction requirements in a step-by-step manner and has incorporated them into its environmental targets. In June 2015, Sony introduced the Green Management 2020 environmental mid-term targets for fiscal 2016-2020. In addition to the targets for absolute greenhouse gas emissions from Sony Group sites and energy consumption of products, Sony has set new reduction targets for business partners, suppliers and logistics. These targets were reviewed and approved by the WWF as revised targets for Sony under the Climate Savers Programme.

Participation in CSR-Related Organizations and Projects

Sony is a member of numerous global CSR organizations, including BSR and the Council for Better Corporate Citizenship (CBCC). The CBCC was originally established in 1989*1 under an initiative of Nippon Keidanren (Japan Business Federation), with the purpose of promoting good relations between Japan-affiliated companies and various stakeholders, including local communities and employees, by encouraging good corporate citizenship. Sony's founder, Akio Morita, served as the organization's first chairman. Sony intends to continue its active involvement in the CBCC going forward.


Sony is a member of the Responsible Business Alliance,*2 which is dedicated to supply chain responsibility encompassing human rights, labor conditions, safety and health, and the environment.

  • *1The organization was founded as the Council for Better Investment in 1989, and its name was changed to CBCC in June 2010.
  • *2In October 2017, the Electronic Industry Citizenship Coalition (EICC) changed its name to the Responsible Business Alliance (RBA).
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