In Sony's Founding Prospectus, co-founder Masaru Ibuka set "contributing to Japanese culture through technology" and "the promotion of education in science among the general public" as primary goals of founding and has focused on science education for children, who will shape the next generation. These philosophies are inherited as the basis of Sony's CSR activities.
Under the slogan "For the Next Generation," which inherits the aspiration of Sony co-founder Masaru Ibuka, Sony aims to contribute to the resolution of a wide range of global social issues in our business regions around the world by making the most of its products, content, and technologies. Sony’s areas of focus are: supporting education in various countries and regions; providing emergency relief and assistance in large-scale disasters; employing technology to solve social issues; and using entertainment as a source of public awareness.
In addition to global projects, which are spearheaded by Sony Corporation, Sony Group companies worldwide and the Group's five foundations cooperate with stakeholders such as international organizations and NGOs on initiatives tailored to local needs. Sony encourages employees to play an active role in these activities, as well.
Here are the main results of fiscal 2018 initiatives:
Sony strives to make the most of its products, content, technologies, strengths of employees, and stakeholder partnerships to help address global issues, including those targeted by the Sustainable Development Goals (SDGs), and to meet various needs in local communities.