Updated on August 29, 2019
Under its targets for minimizing resource inputs, Sony worked to reduce the average mass of products. In fiscal 2018, the total volume of resources used in products was approximately 510,000 tons,*1 which was down some 12% from fiscal 2017 due to the overall decline in the sales volume of products.
Sony is working to make its products and packages even more lightweight and compact across a wide range of product categories in order to conserve resources.
Sony is conserving resources by making documentation digitally available for downloading, while working to keep documents readily understandable as documentation volume grows in support more multi-functional products. As a result, customers can more readily view documentation on a variety of devices including PCs, tablets, and smartphones, while the amount of paper used to print documentation is being reduced. Fewer printed pages also mean less carbon emissions from printing and having to ship documentation with products.
In fiscal 2015, as part of initiatives to conserve resources in documentation, Sony started to adopt textless quick start guides for Sony Walkman®, headphones, wireless speakers, and high power audio systems sold in markets outside of Japan that require instructions in multiple languages. These universal quick start guides, included with each product, use illustrations to guide consumers through setup and basic operation, replacing conventional multilingual documentation that used to be written in as many as nine languages. With textless quick start guides, consumers can directly comprehend the instructions without text, thereby reducing the waste generated by unneeded language documents. Sony introduced the textless quick start guide for Sony Walkman® and for headphones in fiscal 2015, for wireless speakers in fiscal 2017, and for high power audio systems in fiscal 2018. By adopting these textless guides, Sony has reduced the use of paper by approximately 291.1 tons. Textless quick start guides also help to reduce the bulk and weight of product packaging. Sony received a Good Design Award 2015 in recognition of its fresh approach to using textless documentation.
The Sony Financial Group has been reducing the use of paper for contracts and transactions, both to conserve paper resources and reduce mailing, which produces carbon emissions. Sony Life Insurance Co., Ltd. has introduced a paperless application that enables customers to use an electronic signature to complete new contract application procedures as well as various post-contract procedures, such as changing contractual coverage, thereby realizing a reduction in paper usage. Sony Assurance Inc. enables customers to apply for automobile, medical, fire, and overseas travel insurance online, eliminating the printing and mailing of application forms. Customers who apply for automobile and fire insurance online can also opt out of receiving a printed copy of their insurance policies, receiving up to a 500-yen discount off the price of their insurance for going paperless. Sony Bank Inc. is also working to go paperless, providing transaction slips, product explanation materials, and transaction documents for customers only on websites or via electronic delivery as a general rule.