Updated on August 29, 2019

Recycling Activities in Pan Asia

The operations of Sony in the Pan Asia region stretch from Africa to New Zealand. Throughout the region, Sony offices and manufacturing locations continually work to ensure that the recycling needs of the local community are met. In terms of national electronic waste recycling legislation, Sony actively works with local partners to ensure that local requirements are met.

India: Working with a Local Partner to Collect and Recycle E-Waste

In order to ensure compliance with local legislation, Sony India has partnered with a leading third party recycling company to provide recycling services for e-waste. In fiscal 2018, Sony India collected approximately 1,418 tons of e-waste, including generated service waste, through the recycling partner. Additionally, Sony India has focused on creating a broad network of e-waste collection points, thereby making it easier for customers to turn in their e-waste. As of the end of March 2019, 25 collection points across the country had been established. Sony India continues to review the results and formulate future plans accordingly.

Australia: Participating in the "Government-Accredited Recycling Partner" System

Since 2012, Sony Australia has been taking part in a recycling system with partners accredited by the Australian federal government under new home appliance recycling legislation, specifically the “National Television and Computer Recycling Scheme”. Under the recycling system, Sony Australia has been making a concerted recycling effort over this period of time. From July 2018 through June 2019, approximately 2,358 tons of discarded home appliances had been recycled.

Korea: "ART" (Action Really Together) Campaign

In Korea, the recycling law has been in place since 2003 and covers electronics, battery as well as packaging. Sony Korea has been working with related associations to collect the specific volume assigned by the government annually. In addition, to educate and encourage employees and local community to play their parts in e-waste recycling, Sony Korea has initiated the ‘Zero Waste Campaign’ in Korea since 2012. This initiative has since been extended to Sony group companies, neighbors and friends of Sony employees as well as other organizations. Hence, the campaign was renamed “Action Really Together (ART) ” in 2016 to emphasize the importance of taking actions together for a good cause, regardless of brands. Besides collecting end-of-life products for recycling, Sony Korea also collects unwanted used products in good working condition and donates them to a local NGO.

"ART" campaign logo
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