Management Approach

Basic Approach

Sony conducts research and development based on its Purpose, which is to “fill the world with emotion, through the power of creativity and technology.” As a creative entertainment company with a solid foundation of technology, Sony’s people-oriented businesses enrich lives by getting closer to people. Based on this corporate direction, Sony researches and develops technologies by incorporating the viewpoint of getting closer to the motivations that drive people - both users and creators.

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Sony’s Corporate R&D organization is designed to realize contributions to the entire Sony Group, set the direction for robust technological development over the mid-to-long-term, and enhance open innovation. With a focus on R&D for the mid-to-long term, Sony is promoting initiatives in fields such as sensing, agent processing and expression that contribute to differentiation in key areas, as well as expanding development of technology for the entertainment and financial service businesses. To address the Sustainable Development Goals and environmental, social and governance performance, Sony is also considering how to deliver safety and security, and how to solve problems surrounding resources and the environment, by making technological contributions.

Sony has separated business units into distinct subsidiaries across the Sony Group in order to reinforce the competitiveness of each business and ensure clearly attributable accountability and responsibility. Concurrently, Sony has also realigned the Sony Group headquarters functions and platform functions that support each of its business units. Through Corporate R&D efforts, Sony promotes coordination with R&D centers both in Japan and at several overseas sites. Sony plans to enhance the speed and effectiveness of development by utilizing the different characteristics and strengths of each area as well as by promoting collaboration with universities and other research institutions. Additionally, for projects that involve joint development with customers, Sony plans to create cross-sectional teams with members from various organizations, promoting R&D activities by making flexible and efficient collection of knowledge possible.

Sony also established the research subsidiary, Sony Computer Science Laboratories, Inc., to conduct R&D that contributes to humanity and society by pioneering new research areas and new businesses. Moreover, Sony has specific mechanisms in place for generating innovation, including the Sony Startup Acceleration Program (SSAP), which creates startup projects and supports their business operations, and the Sony Innovation Fund, which serves as a corporate venture capital fund.

Creating Social Value

Sony is pursuing diverse initiatives to build a better world through the power of technology.
Check out this video to learn more about Sony’s efforts.

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