5 challenges to change the existence of television

BRAVIA A1 Series

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At CES* in January 2017, Sony announced its first large OLED television, the BRAVIA A1 Series. The product received considerable attention for its unique features, including a design that gives the feeling of a picture floating by itself and Sony's original Acoustic Surface technology, with which sound comes directly from the screen. With exceptional picture quality that fully leverages the strengths of OLEDs, the BRAVIA A1 Series brings together advanced technologies to go beyond conventional TV. In the long history of Sony's television advances, it is bound to be remembered as an epoch maker.

In this video, we hear from seven people involved in the top secret project to develop the BRAVIA A1 Series. Finally in a position to break their silence, they talk about the tough challenges they overcame in turning an incredibly idealistic but difficult concept into reality.

*Consumer Electronics Show. Held yearly in Las Vegas, CES is the world's largest consumer electronics trade show.